Personal aside here: Thanksgiving has always been a time for self-assessment in my life, certainly as an adult. Since my wife passed away in 2012, I’ve taken the opportunity every year to weigh the good, the bad and the in between, and to figure out what I had to be thankful for - not so easy back then, but a good exercise that has gotten easier and better each year since. Here’s my latest Turkey Day rumination, with a link to the first one three years ago.

All of this is to say that this time of year has always been a time of reflection and taking stock for me. And as I thought about it yesterday and today, I thought - hey, if it’s good enough for me, why not apply it to all those campaigns I’m so obsessively covering? And then: wow, I’m a really smart guy, and good looking, too. That all makes a lot of sense.

So starting tomorrow, I’m going to scrutinize the campaigns the same way I’ve assessed myself the past few years: rigorously and without mercy. Blood in the streets kind of stuff. But all in the name of self-improvement and betterment. Of course.

You won’t want to miss it.