Chris Van Hollen has a new ad running in the Baltimore media market targeting women. It’s his third ad airing in the Baltimore market. John Fritze reports:

Rep. Chris Van Hollen’s campaign for Maryland’s open Senate seat went back up on television Wednesday with a new ad targeted at women, a key demographic both campaigns are hoping to court.

The ad, running on broadcast and cable television in Baltimore, notes Van Hollen’s high score from groups like Planned Parenthood, and his work on women’s health care as the top Democrat on the House Budget Committee.

The new ad comes as an influential women’s group is airing a separate spot supporting his opponent, Rep. Donna Edwards. Emily’s List, the Washington-based group that helps elect Democratic women who support abortion rights, launched a $1 million advertising campaign for Edwards at the end of November.

Throughout her campaign Edwards, of Prince George’s County, has discussed the importance of diversity in the Senate. Both candidates are running to succeed Sen. Barbara A. Mikulski, the first woman elected to the Senate without the benefit of a father or husband preceding her.

And yet Van Hollen has refused to cede the ground to Edwards. A Baltimore Sun/ University of Baltimore poll in November found Van Hollen beating Edwards by seven percentage points among women, and the Montgomery County lawmaker has received more endorsements from elected females in Maryland.

One of them, Sen. Delores G. Kelley of Baltimore County, is featured in Van Hollen’s latest ad.

“A lot of people can talk, but they can’t deliver,” Kelley says, referencing a narrative pushed by the Van Hollen campaign that he has been more effective in Congress than Edwards. “Chris can.”

Here’s the ad: